Week 2-BALT 4361-CH 1/2

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At the end of Chapter 1 of Discovering Data, the readers are given a hands-on exercise to go on LinkedIn and search for job postings related to data analysis. While I expected there to be demand for this skill, I was blown away at the number of companies needing this position filled, the salary they were offering for this position, and the fact that some of the most well-known companies in the US were needing this position filled all around the country. Companies like Meta, PayPal, and Life360 are all offering jobs with six-figure salaries with titles like "People analytics" or simply "Data analytics". Businesses understand how important it is to not only have access to the data but to also have people who can interpret the data and use it efficiently. While having data is great, having analysts who understand the data is where you start to separate yourself from your competitors.  

Data is described in Chapter 2 as an asset, and if you look at the different ways data can impact a business, then it becomes evident that it is true. Data is used to improve every aspect of a business. The book provides good examples in real-world scenarios of the benefits of data analysis. Now more than ever, it is crucial to be able to manage, analyze, and interpret the influx of data in today's world and determine how to collect and use the data appropriately to save time and money. I would say my biggest takeaway from chapters 1 and 2 is that having data analytics as a skill in your resume will make it stand out. 








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