Week 6 - BALT 4361 - Looker Studio

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 Looker Studio is a tool that I have no prior experience with. It is similar to Tableau as it has more data visualization capabilities than spreadsheet tools such as Sheets or Excel. I did some research and looked up some different reports that have been made using Looker Studio, and I was impressed with how interactive it was. One report was based on how many fouls a player had committed in a professional sports league, and the other was based on different cooking shows, and where throughout the world the episodes were filmed. One report used a bar chart; one used a scatterplot. Almost no wasted space, both were visually engaging. While I have usually resorted to spreadsheets to present information, I think it is clear that better options are out there.

Looker Studio can be a powerful tool for business owners because it turns raw data into clear, interactive dashboards that support decision-making. Instead of relying on static spreadsheets, a business owner can connect data from multiple sources, such as sales reports, marketing campaigns, or customer data, and view it all in one place. With customizable charts, filters, and visuals, they can quickly identify trends, monitor performance, and spot areas that need improvement. It is also free to use, which has not been the case for some of the tools we have tried out so far. Business owners without advanced technical skills can create professional reports and share them with their teams or investors, helping everyone stay focused on business goals.



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